There has been an unending 12 year discussion about Sodium Lauryl Sulfate, Ammonium Lauryl Sulfate, Sodium Laureth Sulfate etc. The hype has been that it can cause you brain cancer, make your hair fall out, and whatever superstition. Recently, one of my team members wrote in to Shaklee asking about the toothpaste (which is amazing and makes your teeth super white NATURALLY!) because it contains Sodium Lauryl Sulfate in it, but Shaklee NEVER makes any products that are harmful so why is it in it? Here is the response they wrote which has been a real eye opener to me. It is lengthy, but worth the read!
Thanks for your inquiry regarding New Concept Organic Dentifrice.
Four
years ago at Shaklee we initiated a project to remove from a number of
our formulations ingredients which were no longer desirable in
our products - such as propylene glycol and sodium lauryl sulfate - as
well as parabens. We chose to remove these compounds not because they
were unsafe - but because the dissemination of misinformation on the
internet made their continued use untenable. The project is now
complete except for one product - New Concept Organic Dentifrice.
We have repeatedly tried to reformulate this product but have not
been happy with the results obtained. We now have the choice of
continuing to offer a product (which many consumers want)
or discontinuing it (which our consumers do not want). Just to give you
an idea of how difficult reformulation can be - a few years ago one of
our competitors, Tom's of Maine decided to remove propylene glycol from
their toothpaste. The reformulated product simply did not work as well
without this ingredient, and within a year Tom's had restored the
product to its original formulation.
Over the years, we have found that many customers and potential
customers have decided to avoid products based on ingredient
misinformation widely available and disseminated on the Internet and in
fringe publications. Outrageous claims about specific personal care
ingredients abound - sodium lauryl sulfate being a good example - from
causing cancer to myriad other diseases - for which there
is not a scintilla of scientific evidence. We have followed the ongoing
scientific compilation of data in relation to ingredients and the
choices we have made in formulating our products, and the choices we
will continue to make in future, will always be based on ingredient
safety and consumer safety based on reputable clinical data.
When we hear about the possible dangers from ingredients, we
certainly take each and every one seriously, and look into the claims
being made and the scientific data on which it is based. About fifteen
years ago, for example, we started to hear about the dangers of sodium
lauryl sulfate and sodium laureth sulfate which it was being claimed
caused everything from hair loss, to blindness, to cancer. Despite the
complete absence of any scientific
data to support these claims, they persisted through fringe publications
and websites and over time had a perceptible effect on the purchasing
habits of consumers. We eventually made the decision in 2008 to remove
these ingredients from our products also - again based on the changing
buying habits of consumers - especially new consumers who may not be
aware of our history and reputation in the industry.
The brouhaha about the safety of these compounds was such that as
far back as February 1999, the UC Berkeley Wellness Letter addressed the
safety of these ingredients with the following comments:
Readers
keep asking us about sodium laureth sulfate and sodium lauryl sulfate
after widely dispersed Internet messages warned that one or both of
these cause cancer.
You would have a hard time avoiding these substances if you use shampoo,
toothpaste, shaving cream, or skin care products, in which they serve a
sudsing, cleansing stabilizing, or emulsifying agents. They are found
even in many "natural" products, such as Tom's of Maine toothpaste.
This Internet message was a hoax. The "authors" listed at the end
of some versions of the message have denied writing it. The message
contained no scientific data, only crazy claims that these ingredients
are causing a cancer epidemic. There is no evidence that these
rinse-off ingredients cause cancer (not even when fed to rats). They are
safe, according to a Cosmetic Ingredient Review Expert Panel. There
main adverse effect: occasional skin or eye irritation.
BOTTOM LINE: The
Internet is a very efficient way to spread information -- real and bogus. Read with a critical eye.
In May 2010, the Wellness Letter revisited the sodium lauryl sulfate and sodium laureth sulfate issue - and again noted:
• Don’t worry about the ingredients sodium laureth sulfate and
sodium lauryl sulfate in your shampoo, toothpaste, shaving cream, or
skin-care
products. Rumors that these common ingredients cause
cancer have been circulating on the Internet since 1998, but there is no
evidence that these ingredients cause cancer or any other adverse
effects other than occasional irritation and perhaps increased risk of
canker sores. Despite the passage of 12 years nothing new has emerged
from clinical studies to demonstrate that these two compounds are
hazardous.
As you can see from this additional example - a lot of internet smoke - but no scientific fire.
As
a responsible manufacturer of quality personal care products, Shaklee
adheres to all Good Manufacturing Practices. This means that all of
ingredients used in our products are on the FDA's Monograph of approved
ingredients for use in personal care products, and their safety is
reviewed
regularly by the Cosmetic Ingredient Review. The CIR which was
established by the Cosmetic, Toiletry & Fragrance Association
(CTFA), and supported by the U.S. Food and Drug Administration and the
Consumer Federation of America. The CIR relies on unbiased scientific,
legitimate data and its interpretation by recognized, independent
experts in the fields of clinical
research, pharmacology, toxicology, dermatology, environmental medicine,
and cancer causation and prevention. You can review this information
yourself by using the attached link to go to the CIR website: http://www.cir-safety.org/.
The bottom line is this - Shaklee never has, does not now, and never
will produce products that are harmful. Our formulations are
scientifically
tested for safety and efficacy, and comply with
applicable European Union (EU) Cosmetics Directive, the Association of
Southeast Asian National List (ASEAN), the California Safe Cosmetic Act,
and California Proposition 65 guidelines.
Your Friends at Shaklee
Wow, thanks for sharing Caroline!
ReplyDeleteSo, are we ever getting the toothpaste back?
ReplyDelete