Why do you select the brands you do? Did you spend hours doing research, checking every label to see what is in it, what does it promise, and how would it make you better?
Here is a quick look into branding and advertising and how advertising has changed over the last couple of years. I have a hunch that people are fed up with being lied to. We have given people millions of options and an inability to differentiate between brands except for bad advertising that tries to set their company apart from the others by making false claims or stealing another companies research claims and making them their own. What kind of peace of mind is that? Have you ever known anyone ridden with guilt that they might have not bought the right ___ because they didn't do all the research ahead of time or didn't do more research. A good friend of mine, and soon to be former employer, would spend hours upon hours researching whatever she was going to purchase. She is a true skeptic and researcher at heart (literally, she is a well known math researcher for a living!) She told me about a time she wanted to buy a humidifier at a target and walked in and couldn't pick one because what if it didn't do x, y, and z and was harmful or more expensive than it should have been or hadn't been tested, reviewed etc. She spent a year researching the best humidifiers until she finally bought one. She told me that it can often be frustrating that she can't just walk in and buy something. It is funny at first, but really, how often do you and I suffer from the same thing? (I have to say I appreciate her thoroughness of research and I did purchase the same humidifier as her and continue to ask her about the things she has researched. She already did the worrying for me so why not take advantage?)
My point being, is it is an interesting phenomena the millions of options we have given people to free them up to choose and the reality is that we have really chained them. Companies have thrown too many options in front of us with not a lot of clear differentiation between what works or doesn't and few companies truly stand behind their products these days. I don't know many companies who do due diligence like Shaklee--it is a rare gem. So what ends up happening is that we leave people paralyzed to make decisions instead of freeing them up to make a choice. How do you choose what you buy and does it weigh you down?
